Saturday, October 25, 2003

Bathroom Reading

Well, there will be a stand-alone website for CinWeekly, the Enquirer's new YP orientated publication. The Launch Date is October 29th, but if you go to www.cinweekly.com right now you will see their promotional graphic with their PR slogan "For a good time" written on a bathroom wall next to an empty roll of toilet paper. I would guess the subliminal message is that when you run out of toilet paper, CinWeekly will at that point come in very handy.

What is just as hilarious is a report from XRay Magazine of the plight of the one of CinWeekly distribution boxes in Norwood. The picture with the article is most telling, and was not faked. I am looking forward to reading CinWeekly. The PR campaign so far is very WEBNish, as a reader pointed out to me, so it is not original, however for the Enquirer it is ballsy. If they are push the edge of social taboos, or at least refrain from being over sensitive to the handful of prudish people under 35, then I will be mildly surprised. I might even be a little impressed, but I don't want to get ahead of things quite yet.

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