Sunday, April 04, 2004

Bob Edwards - NPR Flap

James King, director for broadcasting for WVXU has written a very telling column on how NPR handled the removal of Bob Edwards from the NPR Morning Edition program.

As a daily listener to Morning Edition I was perplexed by the change. Morning Edition and All Things Considered are the best things on radio today in America. I don't know what changes they could be trying. The only thing that could improve it would be making it more "live." That would change it, and keeping the same atmosphere while being live would be very difficult. If they are going for the same thing, I don't see why they would dump Edwards, unless there was some kind of internal contract or personal conflict.

I hope NPR does not try something stupid, like CNN did with their attempt to compete with the Today Show. If NPR wants to pull Stern's or Imus's audience I think they have gone insane. NPR is for those who like to think. Stern is for those who don't like to think. Imus is for those who can think, but want to pretend they are, without having to do any thinking at all.

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