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This kind of project is important for a development like this. It needs a consistent identity and positioning from the beginning. Regardless of any subjective judgement of how well you like it, the community at large seems to embrace it from the article.As well, $45k seems like pennies for this scope. The firm probably did the work at a major discount or only explored 1-2 options.
Don't be an idiot or your post will be deleted.