We’re currently hard at work relaunching Cincinnati.com’s Entertainment channel – consider this the Extreme Makeover: Entertainment Edition. We’re going to combine all of our entertainment coverage into one easy-to-navigate web site.I'm not sure how this will impact Cincinnati's entertainment industry, but I do know that it lessons the impact of having a cover story. The one thing a digital edition or website has difficulty doing is creating the impact on the reader, or casual passer by, that a cover story provides. This effect is similar to a front page headline on a daily newspaper, but for weekly or monthly publications, the cover takes on a different focus.
MetroMix provides a boost to certain events by running a cover story on it. I don't see the impact with anything that could be created online or in an email. The medium doesn't have the same type of interaction with readers. This is a loss. I don't know if will or can be replaced.